William Rafael
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William Rafael · Imagery for brands

A presence that elevates your brand.

Virtual influencers, product presentations and advertising creatives. Editorial beauty and consistent characters in images for your next campaign.

Isabela: Editorial beauty. AI-generated fictional adult.

Virtual influencer · Isabela

Editorial beauty

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Naomi: Beauty · premium campaign. AI-generated fictional adult.

Virtual influencer · Naomi

Beauty · premium campaign

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A presence for your brand

Beauty, styling and lighting direction for a recognizable visual identity.

The product takes center stage

Virtual presenters in skincare, fragrance and technology concepts.

Creative assets to present

Original images and thumbnail layouts with headlines, hierarchy and room for your message.

Product + character

From beauty to product presentation.

Isabela: Skincare · product presentation. AI-generated advertising concept.

Isabela · Krea Edit 1.2

Skincare · product presentation

A virtual presenter with a skincare bottle in focus.

Isabela: Lifestyle · urban fashion. AI-generated advertising concept.

Isabela · Krea Edit 1.2

Lifestyle · urban fashion

The same identity in a fashion and lifestyle concept.

Naomi: Fragrance · campaign. AI-generated advertising concept.

Naomi · Krea Edit 1.2

Fragrance · campaign

A fragrance concept bringing face and bottle into the same frame.

Thumbnails + ads

Designed to catch the eye.

Review · compact camera: demonstration advertising layout.

Review · compact camera

Presenter and camera in a technology review layout.

Review · wireless audio: demonstration advertising layout.

Review · wireless audio

Wireless audio presented in a technology thumbnail.

Skincare · product photography: demonstration advertising layout.

Skincare · product photography

An advertising layout with product, texture and room for a message.

Demonstration concepts with fictional adult characters and products, generated with Krea 2 and Identity Edit 1.2. These are not commissioned campaigns, real product tests or sales results. Packaging is conceptual.

02 · Everyday realism

A little less perfect. A little more spontaneous.

A simulated smartphone aesthetic: skin texture, flyaway hair, uneven light, grain and casual framing. The same fictional influencers in an everyday visual language for social content.

Isabela · window light. AI-generated fictional adult.

Isabela · window light

Skin texture, selfie framing and window light; the finish remains relatively clean.

Isabela · evening selfie. AI-generated fictional adult.

Isabela · evening selfie

Visible grain, mixed lighting and street framing; background blur is stronger than on some phones.

Naomi · coffee break. AI-generated fictional adult.

Naomi · coffee break

Casual clothing, front-camera pose and cafe background; earrings and some makeup styling were retained.

Naomi · morning at home. AI-generated fictional adult.

Naomi · morning at home

Tied-back hair, uneven light and natural texture; the background is more blurred than requested.

03 · Reality + imagination

A real face. An imagined world.

Photographic faces meet paper art and surreal CGI-inspired scenes. Identity stays recognizable while the visual world becomes deliberately stylized.

Isabela · paper garden. AI-generated fictional adult.

Isabela · paper garden

Photographic face with stylized paper flowers and clouds.

Naomi · chrome universe. AI-generated fictional adult.

Naomi · chrome universe

Recognizable face among planets, glass and impossible chrome forms.

Download selfies + hybrid concepts ↓

04 · Cinematic concepts

A story between two shots.

An explorer, a rainy station and an approaching train. An establishing shot and a closing close-up explore framing, atmosphere and character continuity with Krea 2 and reference editing.

Fictional adult explorer in a neon station, wide shot. AI-generated.

Opening shot · arrival

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Fictional adult explorer in a neon station, close-up. AI-generated.

Closing shot · anticipation

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Two still concepts, not a rendered video or a validated continuous camera move. Skin detail, pendant and train geometry vary between shots. Prompt planning used Qwen3.8-Omni-Flash; final images were generated with Krea, then reviewed.

Download frames + recipes ↓

05 · Dataset preparation

One reference. Twenty variations.

Twenty individual images from one executed workflow, each conditioned on the same fictional adult reference. Krea 2 Identity Edit explores portraits, profiles, full-body compositions, clothing and environments.

Open source reference ↗
Generated character variation 01
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Generated character variation 02
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Generated character variation 03
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Generated character variation 04
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Generated character variation 12
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Generated character variation 20
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An uncurated batch, shown in full. Several images retain the source coat, pendant or neon background; requested rear views were not achieved and facial details drift. Captions describe the outputs. Further selection, correction and independent validation are needed before training. No custom LoRA was trained.

Workflow provenance

Adapted from the CR Prompt List batch pattern in the 60-image dataset workflow, replacing its FLUX.2 Klein generation with Krea Identity Edit 1.2. Twenty prompts proposed by Qwen3.8-Omni-Flash and revised before execution.

Original batch workflow ↗
Download 20 originals + captions + workflow ↓
Behind the scenes: consistency, LoRA dataset and early studies

Krea 2 · Identity Edit 1.2

One identity. New possibilities.

24 selected images, two fictional identities, 12 images each. A demonstration dataset with PNG files, descriptive captions and recipes for preparing LoRA training. No trained LoRA or training validation is included. Suggested training and validation splits share synthetic references and are not independent evaluation data.

Download dataset ↓

Captions and the training guide are in English. Some original technical review notes remain in Portuguese.

Clara: Original reference. AI-generated image.

Clara · Reference

Original reference

Training caption

wrclara, an adult woman with shoulder-length dark curly hair, medium brown skin, wearing an ivory cotton shirt, front-facing head-and-shoulders portrait, soft window daylight, grey interior background

Clara: Three-quarter view · window. AI-generated image.

Clara · Edit 1.2

Three-quarter view · window

Training caption

wrclara, an adult woman with shoulder-length dark curly hair, wearing an ivory cotton shirt, three-quarter view, looking slightly past the camera, soft window daylight, grey interior wall

Clara: Left profile. AI-generated image.

Clara · Edit 1.2

Left profile

Training caption

wrclara, an adult woman with shoulder-length dark curly hair, wearing an ivory shirt, left-facing profile portrait, soft diffuse daylight, neutral beige background

Clara: Opposite profile. AI-generated image.

Clara · Edit 1.2

Opposite profile

Training caption

wrclara, an adult woman with dark curly hair, wearing an ivory shirt, right-facing profile portrait, pale grey background, soft studio lighting

Clara: Full body · street. AI-generated image.

Clara · Edit 1.2

Full body · street

Training caption

wrclara, an adult woman with dark curly hair, wearing a dark blue jacket, white t-shirt, straight jeans and white sneakers, standing on a quiet sidewalk, full body, overcast daylight

Clara: Seated · cafe. AI-generated image.

Clara · Edit 1.2

Seated · cafe

Training caption

wrclara, an adult woman with dark curly hair, wearing a rust-colored blouse, sitting at a cafe table, hands resting separately on the table, half-body portrait, window light

Clara: Smile · park. AI-generated image.

Clara · Edit 1.2

Smile · park

Training caption

wrclara, an adult woman with dark curly hair, wearing a forest green t-shirt, smiling with visible teeth, head and shoulders, park background, open shade daylight

Clara: Studio · side light. AI-generated image.

Clara · Edit 1.2

Studio · side light

Training caption

wrclara, an adult woman with shoulder-length dark curly hair, wearing a black turtleneck, frontal portrait, dark grey studio background, visible softbox at the right edge, soft directional light from the right

Clara: Late afternoon. AI-generated image.

Clara · Edit 1.2

Late afternoon

Training caption

wrclara, an adult woman with shoulder-length dark curly hair, wearing a pale linen long-sleeve top, waist-up portrait on a terrace, warm late afternoon sunlight

Davi: Original reference. AI-generated image.

Davi · Reference

Original reference

Training caption

wrdavi, an adult man with short dark wavy hair and grey temples, light olive skin and salt-and-pepper stubble, wearing a charcoal henley shirt, front-facing portrait in a workshop, soft daylight

Davi: Three-quarter view · window. AI-generated image.

Davi · Edit 1.2

Three-quarter view · window

Training caption

wrdavi, an adult man with short wavy dark hair with grey temples and salt-and-pepper stubble, wearing a charcoal henley shirt, three-quarter view, looking slightly past the camera, soft window daylight, grey interior wall

Davi: Left profile. AI-generated image.

Davi · Edit 1.2

Left profile

Training caption

wrdavi, an adult man with short wavy dark hair with grey temples and salt-and-pepper stubble, wearing a charcoal henley shirt, left-facing profile portrait, soft diffuse daylight, neutral beige background

Davi: Opposite profile. AI-generated image.

Davi · Edit 1.2

Opposite profile

Training caption

wrdavi, an adult man with short dark wavy hair and grey temples, salt-and-pepper stubble, wearing an ivory henley shirt, right-facing profile portrait, pale grey background, soft studio lighting

Davi: Full body · street. AI-generated image.

Davi · Edit 1.2

Full body · street

Training caption

wrdavi, an adult man with short wavy dark hair with grey temples and salt-and-pepper stubble, wearing a dark blue jacket, white t-shirt, straight jeans and white sneakers, standing on a quiet sidewalk, full body, overcast daylight

Davi: Seated · cafe. AI-generated image.

Davi · Edit 1.2

Seated · cafe

Training caption

wrdavi, an adult man with short wavy dark hair with grey temples and salt-and-pepper stubble, wearing a rust-colored shirt, sitting at a cafe table, hands resting separately on the table, half-body portrait, window light

Davi: Smile · park. AI-generated image.

Davi · Edit 1.2

Smile · park

Training caption

wrdavi, an adult man with short dark wavy hair and grey temples, salt-and-pepper stubble, wearing a forest green henley shirt, smiling with visible teeth, head and shoulders, park background, open shade daylight

Davi: Studio · side light. AI-generated image.

Davi · Edit 1.2

Studio · side light

Training caption

wrdavi, an adult man with short dark wavy hair and salt-and-pepper stubble, wearing a black turtleneck, frontal portrait, dark grey background, visible studio softbox at the right edge

Davi: Late afternoon. AI-generated image.

Davi · Edit 1.2

Late afternoon

Training caption

wrdavi, an adult man with short wavy dark hair with grey temples and salt-and-pepper stubble, wearing a light blue linen shirt, waist-up portrait on a terrace, warm late afternoon sunlight

Clara: Over the shoulder. AI-generated image.

Clara · Edit 1.2

Over the shoulder

Training caption

wrclara, an adult woman with shoulder-length dark curly hair, wearing a blue denim jacket, rear three-quarter portrait looking back over her shoulder, neutral studio background

Clara: Library · high angle. AI-generated image.

Clara · Edit 1.2

Library · high angle

Training caption

wrclara, an adult woman with shoulder-length dark curly hair, wearing a cream cardigan, seated in a library, high camera angle, looking up, diffuse daylight

Clara: Walking. AI-generated image.

Clara · Edit 1.2

Walking

Training caption

wrclara, an adult woman with shoulder-length dark curly hair, wearing a burgundy sweater, jeans and dark shoes, walking along a pale stone wall, full-body photograph, soft daylight

Davi: Over the shoulder. AI-generated image.

Davi · Edit 1.2

Over the shoulder

Training caption

wrdavi, an adult man with short dark wavy hair and grey temples, wearing a blue denim jacket, rear three-quarter portrait looking back over his shoulder, neutral studio background

Davi: Library · high angle. AI-generated image.

Davi · Edit 1.2

Library · high angle

Training caption

wrdavi, an adult man with short dark wavy hair and stubble, wearing a cream cardigan, seated in a library, high camera angle, looking up, diffuse daylight

Davi: Walking. AI-generated image.

Davi · Edit 1.2

Walking

Training caption

wrdavi, an adult man with short dark wavy hair and stubble, wearing a burgundy long-sleeved henley shirt, jeans and black shoes, walking along a pale stone wall, full-body photograph, soft daylight

The character in four views.

A separate reference sheet with close-up, front, profile and back views. Generated with Krea 2 Turbo and a CharacterSheet QuadView LoRA; excluded from the individual training samples.

Clara: close-up, front, side and back views. AI-generated reference sheet.

Early studies · FLUX.2

Four independent fictional adult portraits, preserved as a record of the process. FLUX.2 dev without LoRA or identity consistency between portraits.

Virtual influencers, natural selfies and AI campaigns | William Rafael